Banksy is an international, prolific graffiti artist whose satirical art with social commentaries and dark humor has made him a well-known name even to those who are not art aficionados. Banksy’s art has been compared to the artist Blek le Rat, who began to work with stencil art in 1981, particularly the use of the rat that both artists use in their stencil works. Blek le Rat is considered one of the original stencil pioneers in the graffiti art world.
Banksy started in the early 1990s, part of Bristol’s DryBreadZ Crew (DBZ), with Kato and Tes, and from the start used stencils as his main form of producing his artwork. In these early days, he met a photographer, Steve Lazarides, in Bristol who began selling his artwork. He grasped from the start that using stencils was a faster way to complete art. When you’re a street artist, it’s all about getting your art up quick and fast without getting noticed by the police.
His career began to take off when he created his first wall mural, “The Mild Mild West” which featured a teddy bear throwing a Molotov cocktail at three riot police. From there on, his stencils were beginning to get noticed and his fame was starting to rise. Sales of his art started to increase as did the price of his works, particularly when Christina Aguilera bought a Banksy work depicting Queen Victoria as a lesbian. Brad Pitt and Angelina Jolie have also purchased artwork from him for millions as well.
Banksy also exhibited amongst Shepard Fairey and other known graffiti artists as well as debuting in his first film “Exit Through The Gift Shop”. But now that his work has been selling for huge amounts of money, the graffiti artist is known as the artist who doesn’t want his art to be worth anything. This is reminiscent of Keith Haring as people began to immediately take down his chalk subway drawings and sell them, something Haring was strongly against as he made them for nonprofit.
Banksy’s net worth currently is $20 million dollars. He calls out galleries who sell his art as being unauthorized. On his website, he has a Pest Control team that authenticates Banksy artwork, although they claim it is a lengthy and challenging process.
How Does Banksy Sell His Work?
Banksy claims his artwork is not sold in any galleries, unlike his earlier days which is probably how he made most of his money that gives him a net worth of $20 million and possibly more. The resale art market such as Sotheby’s London and other auction houses sell his work, but artists currently do not make money off of resale of their artwork, unlike actors and singers who receive royalties every time their work sells or gets played.
Buying a Banksy was easier back in the day when Gareth Williams, art director at Bonhams, started selling Banksy paintings in 2003, a time when the world didn’t know who Banksy was, for under $2,000. And it was even easier before that year when his art was literally being sold out of a car. Buying Banksy art originals is not an easy task as the Banksy Pest Control team has to authenticate it before it’s even sold. Authorized Banksy art galleries are currently unknown, just like the persona of this elusive artist.
The world is one big place. There are so many different cities out there that are so unique, it’s hard to decided where the right place and the right time to make it as an artist is. Whether you’re a singer, actor, model, or visual artist (painter, sculpture, etc.), here are some places that we’ve researched that are great starting places for an emerging artist, or in some cases, a struggling artist.
Best Cities For An Artist To Live
Portland, Oregon: Portland, is now what Seattle used to be in regards to the art scene. Mainly because the cost of living has risen in Seattle and is not quite a suitable place to start off as a struggling artist. Portland boasts an exquisite collection of art at the Portland Art Museum along with many hip, new galleries sometimes in-between residential areas and offbeat paths, The Wall Street Journal has dubbed Portland as possibly being Our Next Art Capital.
Brooklyn, New York: Yes, we know New York is extremely expensive to live in, that’s why most of the artists now reside in Brooklyn or the Bronx. Thanks to gentrification, New York City, once the city of dreams, is now the city for the rich. It wasn’t too long ago that New York was the place to be if you wanted to be discovered in the arts. Now that rent averages anywhere from $3,000 for a studio apartment and up, most artists have fled to Brooklyn. Brooklyn has a thriving art scene, but if you’re a starving artist, you’ll probably still need a roommate or 2 or 3. A’las one day, Brooklyn will be Bohemian today and high rent tomorrow.
Austin, Texas: When you think of Texas you probably think of cowboys and desserts. Well, although some of that history is still there, the art scene is on the rise in Austin. With the Art Alliance of Austin and Austin’s participation in Art In Public Places – there are many streets lined with art galleries perfect for an artist to start their career.
San Francisco, California: If you thought New York was expensive, San Francisco is now North America’s most expensive city to live in. So, with that said, it’s not one of the best places to start off as an emerging artist, but the art scene is very vibrant – especially in the Castro district. And with Los Angeles and the world of Hollywood not too far away, your art could definitely be seen by celebrities and filmmakers and could make it onto the big screen for the ultimate exposure of your art career.
Miami, Florida: One word sums up Miami’s blossoming art scene, Wynwood. If you haven’t heard of Wynwood in Miami or the Wynwood Walls, you’re definitely not keeping up with the visual art culture. Such famous painters like Kenny Scharf have tagged the Wynwood Walls. Besides Wynwood, Miami’s Art Basel brings in high end galleries and masterpieces that sell in the millions along with debuting up and coming artists.
Some companies try anything they can to get their product into the hands of a celebrity. In fact, they know that if the general public sees a celebrity with their item, most of their fans will most likely purchase the item too. For some, it seemed like getting products and art in the Oscars Swag bags was free, but it’s not, no matter how much the cost of the merchandise you’re giving away for free is.
Oscar Swag is sometimes kept by celebrities but often not due to the fact that they have to pay taxes and file a Form 1099 for the “free” gifts they receive equal to the item’s market value. And they can’t claim it’s a gift because free products given to celebrities is clearly a sign of publicity and promotion than a term of endearment.
The celebrities also get a 1099 Form at the time to keep that in mind. So, most of the time they give the Oscar Swag bags to their assistants or friends. The 2015 Oscar Swag bag was estimated at $168,000 worth of merchandise and included products from accessories, hotel packages, and art watches from artist Sonya Paz.
How Do I Get My Products And Art Into The Hands Of Celebrities Through The Oscar Swag Bags?
If you’re still insisting that putting your product such as prints of your art or watches with your art printed on them like Paz did, it’s going to cost a pretty penny. First, you’re going to have to find and hire a PR firm who specializes in product placement – preferably ones for The Oscars. Distinctive Assets is the one known for getting the swag in The Oscars bags, so you might want to go to the main source. Then you’re going to have to shell out anywhere from $5,000 to $20,000 for bag placement fees. The prices tend to lean on a sliding scale, meaning, you’ll pay less if you want to get your product or art in the Oscar Bag and more if you want one with a celebrity holding it for a picture.
Even with the expense of paying to get your art in the Oscar Swag bag, you still have to go through a committee for final approval. The reason why you also need the assistance of a PR Firm is for them to present your product and make sure it’s something celebrities would be interested in and if it also fits the dimensions of the swag bag. If you’re lucky enough to get chosen, you don’t have to have all the product supplies readily available as you can have gift certificates in lieu of the product itself for redemption at a later date. But keep in mind, if you’re paying more to have a celebrity photographed with your art or product, it makes more sense to have the art or product in the hands of the celebrity instead of a meaningless looking gift card in the picture.
If a photo opportunity from a celebrity is all you are looking for, this might be a great way to get your art out to the public. Keep in mind though, it could be a success or a failure. Failed Oscar Swag bag product placements are not uncommon, so don’t put all your apples in one basket.
Determining How Much You Should Sell Your Art For
Pricing your art can be a difficult task. Some artists price their art based on their popularity, while others base their price on what they actually pay for materials to produce the art. The best way to price your art is by size. For example, if you make a 16×20 painting, you can charge two dollars per inch (16×20=320 inches total, 320×2=640) so you would charge $640 for that painting. Pricing is always a difficult thing because most people are not willing to pay a lot of money for art unless the artist is famous unfortunately.
More ways on how to price your art
Another thing to factor in is the amount of time you spent making your artwork. Like the saying goes, time is money. If that painting that was 16×20 took you three weeks to work on, that will definitely influence the sales price of the artwork. Think of a good, acceptable hourly wage you would take for having made a painting for someone else. If you feel charging $20 an hour to make that painting is worth it, sell it for that hourly wage and the amount of hours put into the work. But don’t forget to factor in the cost of the materials at all times!
Another thing to consider is the popularity of the theme. For example, paintings featuring animals or cartoon characters might sell more than still life paintings because they are more universally liked. Supply versus demand would make that art worth much more.
Then you have people or artists who like to make art simply for pleasure, so they don’t care about pricing. There are artists that would sell their paintings for any price because they are doing it more for the passion rather than for profit. Although this is probably a rare situation, because most artists actually want to make a career out of art, you will not likely see a lot of artists selling their art for cheap. At the end of the day, it’s all up to you to decide which pricing method works best.
Miami Artist Britto Sues Apple and Design Firm
Picasso once said, “good artists copy, great artist steal.” Every artist knows this and even Britto has been known to appropriate imagery and style from Picasso, Keith Haring, and Lichtenstein to name a few. That’s why we find it surprising that he filed a lawsuit against Apple and Design Firm Craig & Karl over misusing his color-splashed images and so-called distinctive style in marketing campaigns.
Why Britto Won’t Win Suing Apple And Design Firm
When it comes to copyrighting or trademarking an art style, it can’t be done. It does not matter if you make your art for profit or not, you can’t copyright a style, or an idea, or a concept. That’s basic copyright law. Just an actual creation, more relevant an image as a whole (a painting for example) but not the artist’s style.
Who Is Romero Britto?
Britto is a pop artist from Recife, Brazil who moved to Miami, Florida in 1987 and was spotted by an Absolut Vodka representative looking for new artists to recreate their bottles. Britto got lucky and was chosen. However, Britto’s work is hardly original as many have pointed out all over the internet. Britto has been known to say he has been inspired by Keith Haring, Lichtenstein, and Picasso. And if you look closely at these artist’s works, you can see Lichtenstein’s stripes and circles in Britto’s art and Keith Haring’s hands being raised at what seems to be an auction for a dog, that Britto reinterpreted for the 2014 FIFA World Cup. Britto has also reinterpreted the Mona Lisa, painting the Mona Cat. Should that be considered infringement on Britto’s part? See images below:
And here is the Keith Haring drawing with the hands raising up in the air in an attempt to reach for the dog (4th animation cell/lower left). Below it Britto copied this and made it into hands reaching for the 2015 FIFA World Cup.
Was Britto’s Style Borrowed From Valter Morais?
Interesting enough, Britto worked with another artist whose work is very similar to his, Valter Morais. Morais has been painting since the 1970s and exhibiting since then as well and his gallery workers said Morais instructed Britto how to paint back in Brazil and that Britto copied Morais’ style and technique. In fact, they worked together on a project painting cows to raise money for Parkinson’s disease in 2000.
Here is a picture of both of the artists from a newspaper article taken from Morais website:
So why didn’t he question Morais about having the same style for decades now? Unless it is true that Britto copied Valter Morais’ style and made it his own through popularity?
Art Style Can’t Be Copyrighted
Unless it is an exact copy of the artist’s work (like an exact copy of a painting), you can’t sue anyone for similarities. If that was the case we would never have any art! Art is all about imitation. There were even art movements, meaning something new has come along and was unique – that influenced people so much, everybody else started copying it. Periods like cubism, pointillism, and abstract art along with many more movements have many imitators because these movements are simply styles that anyone can draw from and always have in art history. Especially the pop art movement from Warhol. He was the first to use bright colors! Keith Haring, following closely next. Here’s a mural painting by Keith Haring (painted in 1987, before Britto was known) that uses black bold lines, bright colors, and patterns within the painting (claims Britto says he is known for and created):
And even this other black bold line, bright colorful dragon by Keith Haring, circa 1986:
Here’s another beautiful Keith Haring painting with bright colors outlined in bold black lines, way before Britto was a known artist:
Let’s continue comparing Britto’s work to Harings. This is Earth with arms and legs in a suit, painted 1985:
Britto’s similar version of Keith Haring’s above painting, painted 2015:
The Britto copying, I mean similarities go on and on, don’t they?
People Seem To Agree Britto Has Copied Other Artists’ Styles
If artists don’t have the freedom and influence from other artists, then there might possibly be no artists because I don’t think there has been any artist ever who hasn’t been influenced to the point of imitation at least sometimes. This goes for movies, musicians, and actors – all the arts! And people seem to agree as they commented in MacRumors forum in Apple Sued Over Copycat Artist Work in ‘Start Something New’ Campaign.
- User MCDJ wrote: “artwork that allegedly mimics the design style that Britto is famous for.” Britto who? “artwork that allegedly mimics the design style that Picasso was famous for.”
- User AronDraws wrote: If memory serves, you cannot copyright an art style. If they used his actual art, thats an issue. If it’s influenced by his art, it’s not something he can go after them for.
- User 840quadra said: It all resembles stained glass to me.
- User Kaibelf said: Are they next going to sue every church which has ever used stained glass?
- User nutjob said: Can’t copyright an idea or a style, genius! This is just publicity hunting.
Britto, The New Picasso?
From the start and even currently, Britto boasts signs that declare him as the New Picasso (which by the way Britto, Picasso is a trademarked name when using for profit and advancement of your own brand). And who proclaimed Britto the new Picasso anyway? The picture we found has a guy vomiting in front of Britto’s art exhibition. We think that speaks more than words could.
Britto goes as far as to have an e-book on his website that compares him to the greatness of Picasso. In this booklet on britto.com, it confesses the use of Picasso’s style in Britto’s work: Britto’s early works, forerunners to the individual style which he was later to develop, feature a fragmentation of motifs into coloured surfaces, sometimes making them strongly redolent of Picasso’s works. (I couldn’t find an endorsement from the Picasso Estate)
This Picasso and Britto look very similar in style, so the Picasso estate could allege a suit against Britto as well. But let’s look at more as his painting career progressed:
Now this looks like an exact copy – the two paintings on the top left (only done with different colors) of a Picasso, recreated by Britto. This I would say is Copyright Infringement. But if it’s done by Britto, it’s called mirroring. He can copy whom he chooses, others can’t copy him it seems.
Now down below, let’s not forget the half color faces, Picasso was the first to create and Britto now uses in all his art. Even the squinting eyes (eyes closed), Britto borrows, from Picasso and the shape of the nose and pointy chin and the big, big hands! These all come from Picasso, but yet Britto uses them:
Britto also borrows line usage and images within images from Picasso:
Britto’s Use of Lichtenstein’s Lines And Circles
Some more examples of Britto using other artist’s work and incorporating it into his “own style” include Lichtenstein. Let’s look at how Lichtenstein used circles and lines in patterns (the way Britto claims he is the inventor of):
This was done by Lichtenstein decades before Britto was a painter. But if you were to do this today, Britto would argue it infringes on his “style”. It’s apparent that Lichtenstein used lines and circles in his pop art paintings way before Britto and Britto simple copies Lichtenstein and is infringing on the Lichtenstein Estate.
Some more works by Lichtenstein that include black bold outlines, circles, and lines as well. But there’s plenty more you can find online that have other pop art motifs going on.
Now comparing Lichtenstein’s painting with Britto’s “A Brand New Day”, there are lots of similarities as well:
So, there you have it Britto’s style is merely a borrowed style from all these artists and is in no way unique or original. He has obviously been influenced by many artists. And still upholding Copyright Law, you can’t copyright a style, or an idea, or a concept. Further, there is no proof that Britto created his style solely on his own merits and ideas and is in fact, one that incorporates from a lot of art history. Let’s paint freely and not in fear.
James Rizzi Made Pop Art That Britto May Have Appropriated From
If you have never heard of New York artist James Rizzi, well now you will. James Rizzi was an artist who recently past away but was painting from the 1970s up until his untimely death in 2011. His style as shown below, shows stripes, circles, and black outlines as well. These works were created before Britto came onto the scene:
Peter Max, The Color Creator
Peter Max has used lines and circles in many of his pop paintings for many years, well before Britto’s time as well:
Mexican Art Has Always Had Imagery Within Imagery And Design Within Colors And Patterns
Just take a look at this authentic Mexican pottery that shows patterns within colors and other patterns, such as circles and lines. This has been around way before Britto! There’s nothing original Britto has created in my opinion after comparing all these artists before his rise to fame to now:
Well, I think we’ve provided plenty of proof that this style Britto is claiming as his has been around for a long time and him trying to copyright it, just isn’t fair to other artists. #artforfreedom
We don’t like to pick sides, but there’s never been a time an artist has tried to copyright a style. It’s just uncool, selfish, and what you would expect from a company and not an artist. Who wants to buy art made from a company of other people who aren’t Britto painting Britto paintings he only draws out and signs?
If artist Graciela Boulanger has had her art IDENTICALLY copied by J. Roybal for decades with nothing being able to be done, why should Britto?
Check this out:
View The Miami Artist Romero Britto Lawsuit Against Apple Court Documents
For now if you want to see the official court filed documents regarding Miami artist Romero Britto files lawsuit against Apple you can see the filings.
UPDATE: According to Lexis Legal News, they currently posted an updated to the Craig and Karl, Britto lawsuit
(October 15, 2015, 9:47 AM ET) — MIAMI — Two artists assert in a Sept. 28 brief filed in a Florida federal court that their works did not copy a rival’s design in their campaign for Apple Inc. and are significantly different from their rival’s artwork (Britto Central, Inc. v. Craig Redman, et al., No. 15-21320, S.D. Fla.).
(Defendants’ reply available. Document #78-151019-012B.)
Britto Central Inc. sued Craig Redman, Karl Maier, Karl Maier Ltd. (collectively, C&K) and Apple in the U.S. District Court for the Southern District of Florida, alleging that it owns all intellectual property rights in visual images created by Romero Britto. Britto alleges that a number of visual images created by C&K are substantially similar to seven of its images, in violation of Britto’s rights under the Copyright Act.
Britto alleges further that a number of its images serve as unregistered “trade dress” for an indeterminate line of products and services manufactured and provided by third parties under license from Britto. Also, Britto claims that some unspecified number of the C&K images, including one allegedly used for advertising purposes by Apple, violate its asserted trade dress rights in his “distinctive style of artwork” by using similar design elements.
C&K moved for judgment on the pleadings.
No Copyright Infringement
In an Aug. 13 motion, C&K argues that Britto fails to support a valid cause of action under the Copyright Act, the Lanham Act, the Florida statutes or common law by “alleging that its images are substantially similar to the Britto Images, or that Britto has successfully licensed some of its images to third parties to decorate their products and packaging.”
(Defendants’ motion for judgment on the pleadings available. Document #78-151019-013B.)
C&K asserts that the copyright claim must be dismissed because the works are not similar with respect to protectable expression. C&K says the “only similarities relate to unprotectable elements, e.g., a general impression of colorful whimsy arising from the use of irregularly placed fields of mismatched and overscaled stripes, dots, and flowers as surface decoration on simply drawn subjects (hands, faces, alphabet letters, etc.), often with heavy black outlines.”
On the other hand, C&K argues that “the actual rendering of the Britto images — i.e., the copyrightable expression they contain — differs significantly in every instance from the C&K Images.” Alternatively, C&K says the ideas are not original to Britto but “have been used by dozens of artists over the past century” and “are thus scenes a faire, part of the common creative vocabulary of the pop art genre.” Thus, Britto cannot monopolize their use, C&K says.
C&K asserts that Britto’s Lanham Act claims must be dismissed under Dastar Corp. v. Twentieth Century Fox Film Corp. (539 U.S. 23, 123 S. Ct. 2041 ), which “held that federal unfair competition law, as codified in Section 43(a) of the Lanham Act, could not impose Lanham Act liability on the producers of a series of reissued television programs.” C&K also argues that Britto’s designs are not protectable as trade dress because Britto failed to establish the “consistency and distinctiveness needed to give rise to protectable trade dress.”
C&K argues that Britto failed to establish a “precise, consistent look covering the asserted family of goods and services.”
“Compounding Plaintiff’s failure to articulate a line of products and services bearing a particular and consistent trade dress, the Complaint is also conspicuously silent as to any specific item of Plaintiff’s trade dress allegedly infringed by the Start Something New campaign image, or any other C&K Image,” C&K says.
C&K also asserts that Britto’s asserted trade dress is not distinctive and is not “famous.” Finally, C&K says the state claims are preempted by the Copyright Act.
In a Sept. 11 opposition, Britto responds that the motion for judgment on the pleadings is premature. Britto asserts that C&K attached a total of approximately 1,000 separate images to its answers but that the attachments are not central to Britto’s claims. Britto argues that C&K has not authenticated the exhibits and that it disputes their authenticity.
(Plaintiff’s opposition brief available. Document #78-151019-014B.)
Britto asserts that there are disputed issues of fact because “substantial similarity” requires a highly fact-intensive inquiry that is reserved for a jury. Britto says its works are original, creative works, which are “the product of myriad original artistic decisions made by the artist in their creation.” Thus, Britto argues that its works are entitled to copyright protection. Britto also asserts that C&K fails to show that the infringing works copy only nonprotectable elements.
Britto says C&K cannot show an absence of substantial similarity to a legal certainty. Britto asserts that its Lanham Act claims survive Dastar because copyright and trademark claims are not mutually exclusive. Britto argues that Dastar “does not stand for the proposition that copyright and trademark infringement claims are inherently incompatible causes of action, such that a successful action pursuing one could never succeed as to the other.”
Britto argues that it has sufficiently asserted a trade dress claim because it alleges that the Britto trade dress “is used on ‘products in the computer and mobile phone accessory category, and services in the retail store category,’ i.e., the same product areas encroached upon by the ‘Start Something New Campaign.’” Britto says its state law claims are not preempted under federal copyright law. Finally, Britto asserts that it has sufficiently alleged that its trade dress is famous.
“Disposition on the pleadings is thus not appropriate. Britto Central has sufficiently alleged that the Britto Trade Dress is famous to the general consuming public, and because fame is an issue of fact upon which a court may properly enter judgment for the defendant only if no reasonable trier of fact could find the mark sufficiently famous, a finding as to the sufficiency of fame attained by the Britto Trade Dress would be premature at this time,” Britto says.
John F. Bradley of Bradley Legal Group in Fort Lauderdale, Fla., and Robert W. Clarida of Reitler Kailas & Rosenblatt in New York represent C&K. Robert Zarco, Robert M. Einhorn, Kaari Gagnon and Gabriel Estadella of Zarco Einhorn Salkowki & Brito in Miami and Mikhael Ann Bortz of Bortz Law Firm in Miami represent Britto.
Update: Britto Lawsuit Dismissed
A lawsuit filed by artist Romero Britto against Apple Inc. and a design firm claiming misuse of his distinctive images and colorful style has been dismissed.
Miami federal court documents show the 2015 lawsuit was dropped last week. No details were provided, but all parties will pay their own costs.
Britto had claimed Apple and the design duo Craig & Karl misused his images in Apple marketing campaigns, such as an outstretched hand with colorful designs following from a fingertip. Apple and Craig & Karl denied the allegations.
Who Determines What Kind Of Art Is Good Or Bad?
Did you ever stop and wonder why Andy Warhol’s soup cans sell for so much money while other well-known art doesn’t bring in much cash? Is it because the paintings were done by Andy Warhol or is it because he has attained an art status that has labeled him a legend in art history?
What ever the reason is, Warhol paintings are very expensive and really popular. There was a time in the 1980s when Warhol couldn’t sell, which ended in him partnering up with Jean-Michel Basquiat. That probably wasn’t the only reason he did a collaboration with Basquiat but it definitely helped boost his fading star during the decade of decadence. Side note, Basquiat paintings also go for millions of dollars too.
Today, if you Google Andy Warhol paintings for sale, you will see that any original Warhol paintings are quite expensive. So take that 1980s! It’s even harder to imagine that Andy Warhol passed away in 1986, almost 30 years ago. Although the brilliant artist had an untimely death, due to gall bladder surgery, his legacy lives on and so does his value in art.
What Determines The Value Of Art?
Some other Andy Warhol famous paintings include the many Marilyn Monroe’s he has silk screened and painted over. The list of famous paintings by Andy Warhol go on, so feel free to check out some more of his brilliant masterpieces. But what determines the value of art at the end of the day? Is it the legend, the artist’s fame, or the celebrity status of the artist? Or is it the actual artist’s work? Many will argue that all are the reasons why there is value in art for any artist.
There are many elements of art value and the art definition of value is not quite clear. If you try to figure out why one artist’s painting is valued over another, look no further than to Jackson Pollock’s splattered paint artwork. These valuable paintings sell for millions of dollars for what is merely paint drops on canvas.
Because fine art value is so subjective, the true value of art is whatever the buyer is willing to pay for it. With social media, art collectors do not solely rely on what art critics have to say. Instead, the success (or great marketing) of the artist is obvious and some wouldn’t consider it art value but market value. Without art collectors, there would be no art market. In the end, it’s a matter of perspective, the demand of the artist’s work, and the amount of money people are willing to pay that determines the value of art.
Selling Your Art To Interior Designers Is A Great Career Move For Artists
There are so many untapped resources out there for artists, it just takes an open mind and a keen ability to find opportunity. Whether you are an accomplished artist or you are just starting out in your art career, one of the best ways to sell your art would be to find an interior designer and partner with them to see if they can sell your art to match their furniture and designs. This can help you bypass the art world and get you into the public eye as an artist faster.
The good thing about interior design is, people have so many different tastes and style preferences, your artwork could fit in anyone’s room design. Whether your style is similar to Picasso paintings or if it’s more like Monet paintings, interior designers are always on the lookout for art…especially abstract art. Abstract art goes well with interior design because there are so many different colors in abstract art paintings, they blend with just about anything in the room harmoniously.
Even if your style of painting is very simple and primarily composed of basic colors, your art still might be well-suited for minimalist interior design. The best paintings are sometimes the most simplistic. So whatever your artistic style is, there is a place for it in the world. Great paintings can come from any style of art, whether it’s pop art, contemporary art, classical art, and more. The interior design society and community is always on the look out for the newest and latest trends in art. Just a side note, modern art is on the rise and modern interior designers are on the hunt for new modern artists.
Canvas Wall Art Is The Most Popular Medium Used In Interior Design Art
When making art, try to keep in mind that the best kind of art interior designers look for is mainly canvas wall art or art on canvas. The reason for this is, art canvas does not necessarily need to be framed. If you have made a painting on canvas, all you have to do is attach a wire or hook to the back of the wooden frame and simply hang it on the wall. Some artists even go as far as to paint the painting all around the edges of the wrapped canvas while others simply paint it black. Some even leave it white and don’t mind the messy brush strokes left behind. It’s all a matter of what you want your finished product to look like.
Keep in mind, just because canvas wall art doesn’t necessarily have to be framed, it doesn’t mean you can’t frame it at all. Sometimes the frame actually is necessary to match the interior designer’s ideal image of their design ultimately. So if you have any paintings for sale, whether they are oil paintings, watercolors or abstract art, consider contacting an interior designer to see if they would be interested in consigning your art in their store. Remember, it never hurts to try!
With So Many Online Art Marketplaces, Bypassing Art Galleries Is Easier Than Ever
If you specialize in abstract art or watercolor paintings or any type of fine arts, it may be hard for you to get your work into art galleries until you have a known name. But bypassing an art gallery and still being successful is very, very possible. Many artists nowadays are doing exactly this and selling art without any problems. As we mentioned in a previous article, art galleries sell a lot less art in person than they do online.
So just because your art isn’t in a gallery, don’t let that stop you. There are many contemporary artists and modern artists who have successfully sold art by marketing their paintings and art work online instead. By learning the correct marketing techniques, you will be able to sell more paintings than Picasso did in his lifetime.
Art agents aren’t useful unless you are selling art
Now’s the time for you to stop your work on that still life painting and let’s start learning how to market your art online. The first thing you will probably want to do is search out an art agent. Being represented by an agent can help open the doors for you to big, well-known art galleries either now or in the future. But having an art agent does not mean that your art will necessarily sell online or in a gallery.
Also, having an art agent shouldn’t really be important until you are a well established visual artist – that is usually when you should secure an agent or manager. At that stage in your art career, when you are doing well and generating a good amount of money selling art, you’ll find you simply don’t have the time to do all the marketing and work on your own. But finding an agent even when you are not successful or selling art at all still may actually open doors to galleries eventually.
The problem with finding an agent at this stage of your career (when you’re not well known) is that a lot of agents are not going to take you seriously, simply because you aren’t generating enough income to raise their interest. You have to actually make a name for yourself, generate some buzz and prove yourself worthy of artist management. Some great marketing techniques to garner interest would be to make controversial artwork, or perhaps paint famous people and somehow contribute to charities so your name is out there in the world.
When you do secure an art agent, make sure you also take into consideration that your manager or agent will take a big commission from your sales. Make sure you also factor in all the commissions the art galleries will take from the sales of your artwork as well. That’s why being a profitable artist is usually the best time to seek management.
Join art communities and meet local artists
Putting aside art managers and agents, the next step to bypassing art galleries and still be a successful selling artist is by joining local art communities and networking in person. This will help open doors to your art career. You should also visit your local art galleries and show them your portfolio and try to get them to at least exhibit some of your artwork. If you happen to be attending art school, the unfortunate fact of life is, they spend too little time teaching artists how to market themselves and more on how artist techniques.
Think you know enough on how to bypass the art galleries now?
If not, you might also want to enroll in a business management course or even major in business management or marketing, so you can learn how to market yourself and your art. Remember the Internet has a lot of online marketplaces now, some that are free, and some that charge commissions. Take full advantage of these opportunities – they’re at every corner! We genuinely hope you take advantage of these successful art selling techniques.
If You’re Wondering Why Art Is So Popular, You Have To Wonder: What Make People Buy Art?
Art is in! From Art Basel Miami to remembering artists that changed the world, like Pablo Picasso, Andy Warhol, and the artist Jean-Michel Basquiat. It’s everywhere and this decade is becoming much like the 1980s when art became mainstream culture, thanks to the last two aforementioned artists.
But why all of the sudden has art become popular again and why are people buying art like crazy? Some say social influence is the reason. People see art shows like the Coconut Grove Arts Festival being advertised on TV and billboards, along with internet media, and like anything commercial – it gets stuck in your head. Others think art has become popular again and people are buying art because it’s a safe investment while others collect art to match their furniture or simply to make them happy.
Colleges have even done research on this topic to try to find an answer. In a Princeton study, they found that artworks gain popularity based on social influence, and chance. And the same can be said about artists. As an artist’s popularity begins to rise, their art starts to be bought up simply because they have made a name for themselves. Think Thomas Kinkade and James Rizzi as examples. Yes, they were famous while they were alive, but now their popularity has increased post-mortem. But you can look at artists who are still living who have made waves in the art world like Banksy and Shepard Fairey as examples too.
Some people buy art as a trophy of their wealthiness and success too. While others might buy art that has some sort of religious symbolism to them or social statement they can relate to. These are simply just a few reasons that makes people buy art, so if you’re an artist take note! Now you know what makes people buy art.
If You’re Wondering What Is Artsy And How To Sell On Artsy, It’s All Explained Here
Artsy is a new phenomenon in the art world. Their goal is to make art accessible to the world to anyone with an internet connection.
In their own words on Artsy.com, “Artsy features the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions, all in one place. Our growing database of 350,000 images of art, architecture, and design by 50,000 artists spans historical, modern, and contemporary works, and includes the largest online database of contemporary art. Artsy is used by art lovers, museum-goers, patrons, collectors, students, and educators to discover, learn about, and collect art.”
Because they partner with leading galleries and institutions, in order to sell on Artsy, you need to be affiliated with a partner gallery that works with Artsy.
Since they are a link between the art gallery and the online world, securing an art gallery that partners with Artsy.com is the only way to get your art on Artsy.
Paul Kasmin Gallery
Pearl Lam Galleries
Dickinson London Gallery
Meem Gallery Dubai
Sirona Fine Art
Are all just a few of the many partner galleries with Artsy. To see a full list of all the galleries you can try to partner with to sell your art on Artsy, please visit Artsy.com and their full list.
Selling on Artsy may be difficult as most art galleries require one to go through a stringent process. Nonetheless, it’s the only way to be part of Artsy’s art genome.